Outstanding Science Alumni Awards 2006
Eric SANDOSHAM
BSc 1994, BSc(Hons) 1995, MSc 2002
Director (Vice-President), Decision Management, Citibank Singapore Ltd

Eric SANDOSHAM is an alumnus of National University of Singapore who graduated first with an Honours degree in Mathematics and later a Masters degree in Statistics.
 
Mr SANDOSHAM joined Citibank (was Citibank, N.A. before and became Citibank Singapore Ltd in January 2005) in 1995 and is currently the Director (Vice-President) of Decision Management. He was recruited into the Consumer Bank as a Management Associate and started with responsibilities for marketing of Citibank’s branch banking franchise, in particular, CitiGold Priority Banking and Personal Banking. He was in charge of the launch of a highly successful Member-Get-Member program for CitiGold and the development of relationship pricing methodologies.
 
In 1998, he moved to Business Planning & Analysis as a Business Analyst, and within his 4-years tenure there, rose to the rank of Assistant Vice-President. During this period, he was a member of a regional task force developing a business proposition for Affluent customer segment. Other notable achievements include the development of Customer Profitability methodologies through the Financial Datawarehouse, and the aggressive use of sales incentive compensation modeling as well as datamining to enhance sales and marketing performance.
 
During the period 2002 to 2003, he was the Senior Financial Analyst (Vice-President) with Financial Control. He was the Head of the financial analyst team overseeing the Sales & Distribution, and Unsecured Assets (Cards and Overdraft) divisions. His portfolio included financial modeling, forecasting and budgeting, expense and variance analyses, management reporting and accounting advisory.
 
In January 2004, he was appointed the Director (Vice President) of Decision Management and is currently the Head of 25-men team providing business and decision analytics for all sales and marketing entities in the Consumer Bank. Over the years, he has successfully embedded statistical modeling and decision science techniques as an optimization tool for managing business. He has built a best-in-class team of decision analysts in a leading member of the Singapore financial industry.
 
"The only dream worth having is to live while you are alive and to die when you are dead." -- Arundhati Roy