Outstanding Science Alumni Awards 2007
TAI Cheong Hui
BSc (Pharm) 1981
Vice President, Asia Pacific Region, Serono Singapore Pte Ltd

Mr TAI Cheong Hui enrolled into the Bachelor of Science (Pharmacy) in 1979. As a student, he participated actively in student activities, especially in the National University of Singapore Pharmaceutical Society (NUSPS) and was the President of the society for a year. Mr TAI graduated from NUS in 1981. In addition to his BSc (Pharm) degree, he also obtained two diplomas and a Master of Business Administration from University of Hull (UK), while establishing his early career.
Mr TAI started his career as a Sales Executive with Xepa-Soul Pattinson, and worked his way through various companies, while speedily rising through the ranks. He was a Marketing Executive with Diethelm Singapore (1983--84), a Manager with Apex Pharmacy Singapore (1984--87), a Marketing Manager with Bayer Singapore (1987--88) and then to Serono starting as a Regional Manager (1988). It is at Serono that he ascended the corporate ladder, from being a Regional Manager to Director of Operations (1991), to his present position as the Vice President -- Asia Pacific Region of Serono Singapore (1994 till present). Distinctly, he stands as the only Asian Regional Vice President in Serono.
As the Vice-President, Mr TAI started branching out Serono's network by establishing Serono subsidiaries throughout the region, starting from Taiwan (1994), South Korea (1995), Hong Kong (1996), China (1996), and Thailand (1998). He is also actively involved in the regional management of thirteen countries, including Indian Subcontinent, East Asia (China, Taiwan, Hong Kong, Korea, Japan and Australia/New Zealand), and South-East Asia. Apart from expanding operations and targeting higher sales, Mr TAI also assumes full P&L responsibilities with integrated responsibilities of Clinical, Regulatory, Sales and Marketing, Finance, Taxation, supply chain of all legal entities and distributors management through out the region. Over the past 19 years, he was pivotal in many of the new and emerging markets in Asia-Pacific. His leadership was instrumental to bringing business of Serono in Asia Pacific to where it is today.
"Persistence is the twin sister of excellence. One is a matter of quality; the other, a matter of time." -- Marabel Morgan